MUSE is comprised of 6 student committees: Community Service, Conferences, Executive, Membership, Professional Development, and Promotions & Web, as well as MUSE Consulting. Committees meet each week and are overseen by members of the board.

Click on a committee to learn more.

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1. Community Service

   Isabel Collyns, VP of Community Service
   Spring semester meeting time TBA

   The Community Service committee aims to define and understand marketing in the context of our community. We work with non-profit organizations on various types of marketing consulting projects, which often involve market research, event planning, and community outreach. In addition, we plan an event each year as part of our "Annual Cause" program to support a non-profit of our choice, this year's event being a Dance Marathon for Givology, an online donation organization started at Penn. We work with a variety of organizations and plan smaller-scale workshops and events each semester to highlight why marketing is an important part of the service world.

2. Conferences

   Connor Cooper, VP of Conferences
   Spring semester meeting time TBA

   The Conferences committee plans and runs two MUSE-sponsored conferences during the academic year: the Wharton Undergraduate Marketing Conference (WUMC) in the fall and the Marketing, Advertising, and Retail Conference (MARC) in the Spring. WUMC is an intercollegiate conference for undergraduate students across the nation interested in marketing. MARC is a conference for Penn students interested in marketing, advertising, and retail.

3. Consulting

   Ashley Yuki, VP of Consulting
   Spring semester meeting time TBA

   MUSE Consulting provides marketing consulting services to local businesses. Consultants gain real-world experience in marketing research, marketing strategy, and design. The projects run across a variety of industries; past consulting projects have included increasing general awareness of organizations, increasing clientele bases, and creating marketing campaigns from start to finish among other strategic efforts.

4. Executive

   Sally Zhao, Executive Vice President
   Spring semester meeting time TBA

   The Executive committee is dedicated to improving the functions of MUSE to better serve our members. It is responsible for corporate sponsorship, focus groups, and our alumni network. Through corporate sponsorship we continue to build relationships with companies and achieving the means to produce superior events. Focus groups allow us to constantly improve. Finally, our Alumni Network Program will build, develop, and maintain our relationships with alumni.

5. Membership

   Dan Green, VP of Membership
   Spring semester meeting time TBA

   The Membership committee tracks membership, provides incentive systems for member participation, and organizes various social events for members to meet each other. Past membership events have included paintball, skydiving, and professor luncheons.

6. Professional Development

   Amber Jin, VP of Professional Development
   Spring semester meeting time TBA

   The Professional Development committee aims to develop Wharton undergraduates with respect to marketing and professional skills and to facilitate their exposure to real-world applications of their marketing knowledge. In the past, this has come in the forms of speaker events, alumni panels, job shadowing trips, and networking events with companies such as L'Oreal, American Express, Macy's Merchandising Group, Kraft, Microsoft, and Google. The committee continues to work to expand our network of companies and to encourage rewarding relationship between our students and marketing executives.

7. Promotions & Web

   Alice Lee, VP of Promotions & Web
   Spring semester meeting time TBA

   The Promotions & Web committee works to develop a strategy to market certain large events throughout the semester, as well as develop the marketing materials necessary to execute the created plan. The committee works to improve the usability of the MUSE website and to promote the role of the digital space in marketing through professional events. Members gain experience in marketing strategy, tactics, web design, and user experience. The committee also prepares the website for the annual AMA website competition.

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