MUSE is comprised of five club committees: AMA, Community Service, Executive, Membership, and Promotions & Web, and two conference committees: WUMC and MARC. Committees meet each week and are overseen by members of the board.
AMA (American Marketing Association)
The AMA Committee spearheads MUSE’s participation in all national competitions run by the American Marketing Association (AMA). One of the largest competitions is the AMASavesLives Campaign. Members of this committee will be directly involved in all aspects of the AMASavesLives competition, which includes applying skills to create an integrated marketing campaign to promote organ donation with viral video production, social media management and event planning.
The Community Service committee aims to define and understand marketing in the context of our community. We work with non-profit organizations on various types of marketing consulting projects, which often involve market research, event planning, and community outreach. We work with a variety of organizations and plan smaller-scale workshops and events each semester to highlight why marketing is an important part of the service world.
WUMC & MARC
The Conferences committee plans and runs two MUSE-sponsored conferences during the academic year: the Wharton Undergraduate Marketing Conference (WUMC) in the fall and the Marketing, Advertising, and Retail Conference (MARC) in the Spring. WUMC is an intercollegiate conference for undergraduate students across the nation interested in marketing. MARC is a conference for Penn students interested in marketing, advertising, and retail.
The MARC Committee is in charge of the full planning and production of the conference, from reaching out to sponsors and other schools, advertising, running the case competition, networking lunch, and career fair on the day of the conference, and handling logistics through collaboration with the Wharton administration and the Wharton Retail Club. Post-conference, the committee continues to follow-up and strengthen ties with corporate sponsors.
The Membership committee tracks membership, provides incentive systems for member participation, and organizes various social events for members to meet each other. Past membership events have included paintball, skydiving, and professor luncheons.
The Executive committee aims to develop Wharton undergraduates with respect to marketing and professional skills and to facilitate their exposure to real-world applications of their marketing knowledge. In the past, this has come in the forms of speaker events, alumni panels, job shadowing trips, and networking events with companies such as L’Oreal, American Express, Macy’s Merchandising Group, Kraft, Microsoft, and Google. It is also responsible for corporate sponsorship, focus groups, and our alumni network. Through corporate sponsorship we continue to build relationships with companies and achieving the means to produce superior events. Focus groups allow us to constantly improve. Finally, our Alumni Network Program will build, develop, and maintain our relationships with alumni.
Promotions & Web
The Promotions & Web committee works to develop a strategy to market certain large events throughout the semester, as well as develop the marketing materials necessary to execute the created plan. The committee works to improve the usability of the MUSE website and to promote the role of the digital space in marketing through professional events. Additionally, this committee is responsible for promoting an understanding of advertising and promotions through Penn as well. Members gain experience in marketing strategy, Photoshop/Illustrator, journalistic writing, web design, cinematography, photography, and social media/website management.