MUSE is the premier marketing organization at the Wharton School and the University of Pennsylvania. We are an entirely student-run organization with over 900 members, and are the primary source for students interested in marketing to gain professional experience and access to resources within the industry. MUSE is also an active collegiate chapter of the American Marketing Association (AMA), one of the largest professional associations for marketers with 38,000 members worldwide.

MUSE has received many accolades over the years. Despite being launched only in 2006, MUSE has consistently been among the top five AMA chapters. In 2008, it was chosen from hundreds of chapters as the International AMA Collegiate Chapter of the Year. Most recently, it won the Gold Chapter Award from the the American Marketing Association and also won the 2009 AMA Case Competition, making it the team’s fourth straight win.


To promote the academic study and professional practice of marketing among University of Pennsylvania students by providing a forum for students, field experts and community leaders to share their knowledge and creativity.


To become a valuable and highly sought after asset within the marketing community at the University of Pennsylvania and within the American Marketing Association.


To pursue our mission and vision through a non-conventional yet professional approach.