The 2007 UPenn Collegiate Marketing Conference: Mini-Case Competition

The 2007 UPenn Collegiate Marketing Conference is proud to bring you the first annual Mini Case Competition, sponsored by American Express.  The mini-case competition is a super-condensed event that requires no prior preparation, but will test your marketing and strategic know-how. 

First prize is $150 per team and second prize is $50 per team.

The Competition

Teams of 2-3 will be given a marketing case and a prompt at 1PM on the day of the conference.  This time will be used to go over the rules and expectations of the teams, as well as give teams a chance to read over the case and strategize. 

At 4:00, each team will be given exactly one hour to prepare a 3-5 minute presentation answering the prompt given.  Computers will be provided.

At 5:00, teams will present in front of a panel of judges from American Express, with winners announced at the closing session.

How to Sign-Up

1. If you are interested, and have a team of 2-3 people, please email names and your school to UpennMarketingConference@gmail.com.
2. If you are interested, but do not have a team, please email your name and school to UpennMarketingConference@gmail.com and a team will be formed for you.
3. All competitors must be registered for the conference.  In order to register, go to www.musepenn.org/ama/conference