Committees & Apply


Case Team

The MUSE Case Team works on a year-long, nation-wide marketing case competition, building comprehensive business solutions from the ground up, from market research to strategy to the ultimate execution of tactics.

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Consulting: Generalist

The Generalist branch of MUSE Consulting does marketing strategy and general business consulting work for local companies and various startups. Our focus is on delivering actionable marketing strategy to clients, which have historically included Fortune 500 companies.

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Consulting: SIP

Social Impact Practice of MUSE Consulting works with non-profit organizations on various types of marketing consulting projects, which often involve market research, event planning, and community outreach.

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Executive

The Executive Committee manages corporate sponsorship and external events available to the entire Penn community, from hosting case competitions to job shadowing trips.

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Finance

The Finance Committee supports the general operations of MUSE by managing and allocating the organization’s budget through a club-wide liaison system.

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Innovation

The Innovation Committee is charge of AMA relations. In addition, we design and implement non-conventional marketing tactics, hence the name ~innovation~.

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Internal

The Internal Committee tracks membership, provides incentive systems for member participation, and organizes various social events for members.

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Conferences (MARC)

Marketing, Advertising, and Retailing Conference (MARC) is a conference for Penn students interested in marketing, advertising, and retailing. MARC is now a part of the Conferences Committee.

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Creative

Creative is a new committee in MUSE. Creative is an advertising agency within MUSE that pitches and produces promotional material for clients.

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Promo Web

PromoWeb leads strategy to market large events throughout the semester, as well as develop the marketing materials necessary to execute the created plan and manage the web presence.

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Social Impact

The Social Impact Committee spearheads events and initiatives aimed at fostering social impact at Penn.

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Conferences (WUMC)

Wharton Undergraduate Marketing Conference (WUMC) is an intercollegiate conference for undergraduate students across the nation interested in marketing. WUMC is now a part of the Conferences Committee.

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AMA Applications

What we are

The American Marketing Association is the premier, professional marketing association with a focus on best practices and leadership. Working with professionals and academics the AMA strives to build a community around marketing.

Become a Member

Members of the AMA enjoy unique benefits, including access to marketing tools, connections with national and international chapters, and subscriptions industry publications.

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