Case Team

“Case Team is one of the most valuable experiences I had throughout my career at Penn. It has prepared and challenged me to be a strategic thinker and creative problem solver to deliver meaningful and impactful solutions to real world clients.”

Cathy Ding, Vice President

“Case Team was, by far, one of the most impactful experiences I’ve had at Penn. It taught me the strategic toolkit from the ground up, gave me exposure to real world problems, helped develop meaningful relationships with sharp, passionate, people, and pushed me beyond what I thought myself capable of.”

Arthur Zhou, Vice President

What Do We Do

The AMA Case Team works on a nation-wide marketing case competition throughout the year, building comprehensive business solutions from the ground up, from market research to strategy to the ultimate execution of tactics. In recent years, we’ve presented our solutions to the executives of The Hershey Company, Donate Life, Nintendo, and UNICEF.


Strategy

Marketing Research
Marketing Strategy Development
Creative Problem Solving

Design

Photoshop
Illustrator
Business Writing

Meet the Team

  • AMA eBay Case

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  • Icebreakers COOLBLAST

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  • vitaminwater

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