Consulting

“It’s been incredibly rewarding to work with companies to solve their marketing problems while helping students gain real-world skills and experience.”

Richie Lou, Vice President

I’m so excited for this new opportunity and to see what we can do as a committee.

Lacey Chaum, Vice President

What Do We Do

We are the consulting branch of Marketing Undergraduate Students Establishment, the premier undergraduate student-run marketing club at The Wharton School at the University of Pennsylvania. We engage in semester-long projects (approximately three months) with for profit clients. Our focus is on delivering actionable marketing strategy to clients. For social impact consulting, see the MUSE Consulting, Social Impact Practice page.


Market Research

Surveys
Focus Groups
Interviews
Data Analysis
Ad Testing

Strategy

Market Analysis
Competitive Analysis
Segmentation
Positioning
Marketing Plans

Implementation

Guerilla Marketing
Business Plans
Investor Documents
Logo & Ad Design/
SEO


Meet the Team