MARKETING, ADVERTISING & RETAIL CONFERENCE
Thursday. September 14. 2017.


Hosted by MUSE and Wharton Retail Club, the 14th Annual Marketing, Advertising, & Retail Conference provides undergraduate students with an opportunity to showcase their skills and talents through networking events and a formal case presentation. This event offers both candidates and companies a competitive edge in the midst of the On-Campus Recruiting season. This year’s sponsors include: Anheuser-Busch InBev, Macy’s/Bloomingdale’s, Hain Celestial, Dick’s Sporting Goods, Applied Predictive Technologies, Ralph Lauren, Exxon Mobil, Burlington, and Gap.

Thank you for your interest in the MARC. We hope to see you on September 14th!

AGENDA

Marketing Case Competition
4:00 – 5:00pm
Keynote Speaker
5:30 – 9:00pm
Networking Dinner
7:30 – 9:00pm
Networking Dessert Reception
9:00 – 10:30pm

EVENTS


Case Competition

The case is hosted and created by Anheuser-Busch InBev. This is a wonderful opportunity for teams of three to six students to practice case presentations, impress recruiters, and win a prize! All participants receive an exclusive gift bag.
Please register in advance.


Networking Dinner

Sit with your preferred company recruiters in a free catered dinner! This is a great opportunity to connect directly with recruiters from top companies. Listen to powerful keynotes featuring one of Macy’s SVPs and AB InBev’s CMO.
Please register in advance.

 

Networking Dessert Reception

The reception includes an intimate career fair featuring all of this year’s MARC sponsors! There will be free catered dessert, and Hain Celestial teas. This event is open to all Penn students. No registration required!

 

INTERESTED IN BECOMING A SPONSOR?


learn more

PREVIOUS SPONSORS


Anheuser-Busch InBev

Anheuser-Busch InBev is the leading global brewer and one of the world’s top five consumer product companies. Beer, the original social network, has been bringing people together for thousands of years and AB InBev’s portfolio of well over 200 beer brands continues to forge strong connections with consumers. Anheuser-Busch InBev has built leading positions in the most important beer profit pools in the world, through a combination of solid organic growth and selected, value-enhancing acquisitions and combinations.


Macy’s/Bloomingdales

Macy’s, Inc. is a premier national omnichannel retailer with iconic brands, Macy’s and Bloomingdale’s, that each operate outstanding stores and dynamic online sites. Both Macy’s and Bloomingdale’s are known worldwide, and each has its own unique identity and customer focus. Macy’s, Inc. operates about 840 stores in 45 states, the District of Columbia, Guam and Puerto Rico. The company’s customer-centric strategies and talented, experienced organization provides their department stores with an important competitive edge.

Burlington
Coat Factory

Burlington Stores, Inc. operates as a leading off-price retailer of branded apparel products in the United States. It provides its customers with a selection of fashionable branded product in women’s ready-to-wear apparel, menswear, youth apparel, baby products, footwear, accessories, home goods and coats. The Company merchandise from over 3,500 vendors, with a focus on nationally-recognized brands.


Hain
Celestial

The Hain Celestial Group headquartered in Lake Success, NY, is a leading natural and organic food and personal care products company in North America and Europe. Their mission is to be the leading marketer, manufacturer and seller of organic and natural, better-for-you products. They are committed to growing their Company sustainably while continuing to implement environmentally sound business practices and processes.

Applied Predictive Technologies

APT is a software company that provides business analytics software, designed to help large, consumer-facing businesses reduce the risk of any new initiative by systematically testing the idea with a subset of stores, customers, or employees. APT argues that using systematic testing enables companies to measure the true incremental impact of any new initiative.

GAP

Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. he company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap’s clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing.

Ralph
Lauren

Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 45 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names constitute one of the world’s most widely recognized families of consumer brands.

Dick’s Sporting Goods

Dick’s Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. Its mission is to be recognized by their customers as the #1 sports and fitness specialty omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything they do.

Exxon
Mobil

Exxon Mobil Corp. (ExxonMobil) is an American multinational oil and gas corporation headquartered in Irving, Texas. Over the last 125 years ExxonMobil has evolved from a regional marketeer of kerosene in the U.S. to the largest publicly traded petroleum and petrochemical enterprise in the world. The world’s 8th largest company by revenue, ExxonMobil is also the fifth largest publicly traded company by market capitalization.

Location

Jon M. Huntsman Hall
Wharton School
University of Pennsylvania
3730 Walnut Street
Philadelphia, PA 19104