  Macy's Marketing Case Competition $800 in 8 Days. A $500 First Prize. Happy New Year. MUSE is proud to present the second annual Macy's Marketing Case Competition, the Undergraduate Marketing Case Competition at Penn, to be hosted in conjunction with the 5th annual MARC Marketing Advertising and Retail Conference. In the ever-changing, fast-paced corporate world, thinking on your feet is a must. Changing information and resources mean that you might be called on to make quick decisions. This case competition is designed to give entrants a chance to test their marketing prowess and use their abilities to put together a case presentation in just one week--and respond and adapt to unexpected changes in just a few hours. And once the week is up, the winning team will not only receive the grand cash prize of $500, but also have the opportunity to present their winning ideas to all attending the MARC lunch—including Macy’s and other leading on-campus representatives. Once again, Macy's has provided a real and current case problem that they want your help to solve concerning strategic positioning and rebranding. They've prepared all the case material for you and, a team of up to 3 others to put together a solution. This not only means that you'll have the opportunity to impress Macy's recruiters, but also means that if they like your ideas, they might even end up using them in a national campaign. Why Participate?
So what kind of work and deliverables does the case competition involve? It's relatively straightforward. On Saturday, the case, scoring rubric, and final guidelines will be released to all registered teams. Teams will have three days to put together a two page executive summary in response to the case prompt, and submit it by the end of Thursday. On Friday, all teams will arrive at 9am, receive a final briefing on the case, and get two hours to work on refining their presentation before presenting to the judges. Winners will then be announced at the MARC networking lunch. Three days for half a thousand dollars. Not bad, huh? Registration is easy and best of all, completely free. Here's how:
Schedule & Deadlines
Judges Jerry Wu, Manager of College Relations, Bloomingdale's Jerry Wu graduated from the Johns Hopkins University with a concentration in Psychology and a minor in Art History. While in Baltimore, Jerry has held a variety of different positions, ranging from Mental Health Counselor to theatre actor. Upon moving to New York, he was the HR Manager for a Gap retail store while obtaining his Master's at Columbia University in Organizational Psychology. Jerry began his career at Bloomingdale's in 2005 as the Assistant Manager of Education. In his five years with the company, he has held the positions of Manager of Central Education and Manager of College Relations. Angie Huang - Associate Manager of College Relations, Macy's Inc. Graduate of University of Washington-Seattle with a BA in Business Administration and Communications. Has worked for Macy's for two and half years. Started in the Executive Development Program for Buying in 2007. Has worked as an assistant buyer in various departments including Moderate Handbags and Intimate Apparel. Is currently, the Associate Manager of College Relations for the Merchant organization in New York. Laura Choi, Senior Assistant Buyer, Bloomingdale's Laura Choi graduated from the University of Pennsylvania in 2008 with concentrations in Marketing and Retailing from the Wharton School. Laura interned at Bloomingdale's in the Y.E.S. contemporary division for the Aqua label, and returned for the training program upon graduation. In her short time thus far at Bloomingdale's, Laura has gained exposure in both product development for private label cashmere and large collections such as Free People. Laura was recently promoted to Senior Assistant Buyer and is currently a part of a team managing various contemporary vendors and collections, including a new concept to Bloomingdale's, Into the Night. Shamika Lackey - Director College Relations, Macy's Inc. Shamika Lackey graduated from the University at Buffalo with a Business Management major and started her career at Macy's. Recruited to Macy's East, she completed the Executive Development Buying and Planning Program to become an Assistant Buyer in Men's and then Associate Buyer in Boys. Working closely with the product, she found her passion in the details of product development and further pursued her retail career at Macys Merchandising Group. Succeeding in her positions of Associate Product Manager Kids and Associate Merchandiser in Juniors, Shamika was promoted to Product Manager of American Rag Juniors - tops, active and accessories, helping grow the business to be the number one brand in Juniors. Throughout her career having served as a mentor, trainer, and partner to College Recruitment, she decided to further pursue her career in HR. In September 2008, Shamika was promoted to National HR Manager College Relations with Macy's Corporate Services and currently works as the Director of College Relations responsible for the Merchant/Stores programs. Contact Us If you have any questions, please feel free to contact us at mmcc@musepenn.org. For more information about the MARC conference, please visit the MARC page. |
