Case competitions provide students with hands on experience solving a real-world marketing problem for companies while competing with other schools. MUSE has a long history of excellence in case competitions, winning the American Marketing Association's national case competition 4 years in a row. We have opportunities in various cases this year, with many ways to get involved from freshmen at the entry level to senior-level cases.
You can apply for a case competition by downloading the application and submitting it to muse [at] musepenn.org. Applications will be considered on a rolling basis, with deadlines for each case team as detailed below.
[CLOSED] Kohler Save Water America Competition (apply by 11/29): A new competition launched by Kohler tasks a team of 3-4 students with designing a water conservation campaign for Kohler to launch on Penn's campus. You will learn about their strategy and submit a proposal to increase the awareness of water conservation on campus. They will submit a 5-page written case by Jan 15th, and execute the event in the spring semester with Kohler's support! Read the case brief here.
[CLOSED] American Marketing Association Case Competition (apply by 9/23): Our premier case competition this year focuses on a marketing plan for the UNICEF Tap Project. The AMA case is composed of a team of 12 people (currently looking for the last 3), and runs from September to April with both a written entry and a presentation at the international collegiate conference in New Orleans. Read this year's case brief here.
[CLOSED] American Marketing Association Case Competition (apply by 9/23): Our premier case competition this year focuses on a marketing plan for the UNICEF Tap Project. The AMA case is composed of a team of 12 people (currently looking for the last 3), and runs from September to April with both a written entry and a presentation at the international collegiate conference in New Orleans. Read this year's case brief here.
[CLOSED] Wake Forest University Case Competition (apply by 10/12): A national competition held at Wake Forest, the WFU Undergraduate Challenge immerses a team of 4 in a marketing case -- last year's focused on PepsiCo. The Challenge team will prepare a written entry by early November, and will attend the Summit at WFU from February 4-6. Learn more about the WFU Marketing Summit here.
[CLOSED] General Motors Competition (apply by 9/23): A new competition this year will task a team of 5 students focuses on producing an integrated marketing communications plan for the GM college discount program. Competing for a $3,000 grand prize, the team will complete a written entry by November 13, and deliver a final presentation in Detroit. Learn more here.
[CLOSED] SONY Competition (apply by 10/30): The SONY competition, run by Alloy Media & Marketing, tasks a team of 5 students to create a direct marketing campaign for the Sony Reader targeted at college students. The winning team gets $5,000 and internships at Alloy! Students will submit a written case by January 22. Learn more here.
[CLOSED] Microsoft/Bing Competition (apply by 10/30): Microsoft just launched its Bing search brand, and this year a team of 4 students will create an interactive marketing campaign for Bing. The team will write a detailed case and presentation by December 15, and winners each get an Xbox and the chance to meet Microsoft executives. Learn more here.
[CLOSED] L'Oreal Competition (apply by 9/25): L'Oreal's Brandstorm competition is their key mode of recruiting undergraduates, by engaging teams in a simulated L'Oreal product launch. A team of 3 students will build a marketing campaign in multiple parts, submitting a pre-case by October, competing in local finals in December, and hopefully winning a trip to France for international finals with a shot at over $20,000. Learn more here.
[CLOSED] Google Competition (apply by 10/30): Google's Online Marketing Challenge tasks a team of 3-6 with consulting for a local business using Google AdWords technology, developing an online search marketing campaign. Students will find a business in the fall, run their AdWords campaign between January and May, and submit a final report by June. Learn more here.