MUSE: MUSE Opportunities
Marketing Undergraduate Students Establishment (MUSE)
Marketing Undergraduate Students Establishment (MUSE)Marketing Undergraduate Students Establishment (MUSE)Marketing Undergraduate Students Establishment (MUSE)
MUSE Opportunities

MUSE offers many professional development opportunities for its members. Take advantage of these opportunities by applying for a case competition team, MUSE Consulting, committee, and/or open board position!

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  1. Board Positions


    MUSE Board applications are currently closed. Check back for new open positions mid-Spring 2010.

    Descriptions of the other MUSE committees can be found here.

  2. MUSE Consulting

    MUSE Consulting provides marketing consulting services to local businesses. Consultants gain real-world experience in marketing research, marketing strategy, and design. The projects run across a variety of industries; past consulting projects have included increasing general awareness of organizations, increasing clientele bases, and creating marketing campaigns from start to finish among other strategic efforts.

    Positions are currently open for Account Executives and Assistant Account Executives.
    Download the application and submit to consulting [at] musepenn.org by Friday, January 29th at 5PM.

    You can learn more about MUSE Consulting by clicking here.

  3. Committees

    MUSE is comprised of 6 student committees: Community Service, Conferences, Executive, Membership, Professional Development, and Promotions & Web. Committees meet each week and are led by Vice Presidents on the MUSE board. Through this experience, you will develop your professional network and skills and learn more about the practice of marketing in many exciting contexts.

    Click here to learn more about each committee.

    Applications are currently closed. Please check back for new positions in September 2010.

  4. Case Competitions

    Case competitions provide students with hands on experience solving a real-world marketing problem for companies while competing with other schools. MUSE has a long history of excellence in case competitions, winning the American Marketing Association's national case competition 4 years in a row. We have opportunities in various cases this year, with many ways to get involved from freshmen at the entry level to senior-level cases.

    You can apply for a case competition by downloading the application and submitting it to muse [at] musepenn.org. Applications will be considered on a rolling basis, with deadlines for each case team as detailed below.


    [CLOSED] Kohler Save Water America Competition (apply by 11/29): A new competition launched by Kohler tasks a team of 3-4 students with designing a water conservation campaign for Kohler to launch on Penn's campus. You will learn about their strategy and submit a proposal to increase the awareness of water conservation on campus. They will submit a 5-page written case by Jan 15th, and execute the event in the spring semester with Kohler's support! Read the case brief here.

    [CLOSED] American Marketing Association Case Competition (apply by 9/23): Our premier case competition this year focuses on a marketing plan for the UNICEF Tap Project. The AMA case is composed of a team of 12 people (currently looking for the last 3), and runs from September to April with both a written entry and a presentation at the international collegiate conference in New Orleans. Read this year's case brief here.

    [CLOSED] American Marketing Association Case Competition (apply by 9/23): Our premier case competition this year focuses on a marketing plan for the UNICEF Tap Project. The AMA case is composed of a team of 12 people (currently looking for the last 3), and runs from September to April with both a written entry and a presentation at the international collegiate conference in New Orleans. Read this year's case brief here.

    [CLOSED] Wake Forest University Case Competition (apply by 10/12): A national competition held at Wake Forest, the WFU Undergraduate Challenge immerses a team of 4 in a marketing case -- last year's focused on PepsiCo. The Challenge team will prepare a written entry by early November, and will attend the Summit at WFU from February 4-6. Learn more about the WFU Marketing Summit here.

    [CLOSED] General Motors Competition (apply by 9/23): A new competition this year will task a team of 5 students focuses on producing an integrated marketing communications plan for the GM college discount program. Competing for a $3,000 grand prize, the team will complete a written entry by November 13, and deliver a final presentation in Detroit. Learn more here.

    [CLOSED] SONY Competition (apply by 10/30): The SONY competition, run by Alloy Media & Marketing, tasks a team of 5 students to create a direct marketing campaign for the Sony Reader targeted at college students. The winning team gets $5,000 and internships at Alloy! Students will submit a written case by January 22. Learn more here.

    [CLOSED] Microsoft/Bing Competition (apply by 10/30): Microsoft just launched its Bing search brand, and this year a team of 4 students will create an interactive marketing campaign for Bing. The team will write a detailed case and presentation by December 15, and winners each get an Xbox and the chance to meet Microsoft executives. Learn more here.

    [CLOSED] L'Oreal Competition (apply by 9/25): L'Oreal's Brandstorm competition is their key mode of recruiting undergraduates, by engaging teams in a simulated L'Oreal product launch. A team of 3 students will build a marketing campaign in multiple parts, submitting a pre-case by October, competing in local finals in December, and hopefully winning a trip to France for international finals with a shot at over $20,000. Learn more here.

    [CLOSED] Google Competition (apply by 10/30): Google's Online Marketing Challenge tasks a team of 3-6 with consulting for a local business using Google AdWords technology, developing an online search marketing campaign. Students will find a business in the fall, run their AdWords campaign between January and May, and submit a final report by June. Learn more here.

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