I’m so excited for this new opportunity and to see what we can do as a committee.
Ben Blanco, Vice President
What Do We Do
The essence of social impact marketing is doing good and doing well at the same time. It’s based on the concept that making a profit and being a beneficial part of society are not mutually exclusive goals, and that many brands and firms can actually do better by demonstrating to consumers how they’re doing their part in building the community. The projects we take on involve firms and initiatives that seek to solve societal problems. This includes for-profit social responsibility, social enterprises, and some non-profit consumer facing schemes.
Meet the Team
Federal Donuts’ + Rooster Soup Co initiative
Organized fundraiser with Federal Donuts and Rooster Soup Company, a social food venture, with student chefs.
Wharton People Analytics Conference
Volunteered at the Wharton People Analytics Conference, which included speakers such as Adam Grant and Daniel Kahneman.