2016. Surrounded by a myriad of choices, college students make thousands of small decisions every day. The website they read their news from, the shoes they wear, the meal they will buy and the app that they will post it to. The abundance of choice has pushed companies to grasp for further and further differentiation techniques. Luminous billboards have shrunk into minute screens, and established entities now struggle with their image: Youthful? Powerful? Revolutionary?
In a world where it seems that each company is ready to pounce on the other in order to take the market, how do these enterprises stand tall? How can they remain unique?
What is WUMC?
The Wharton Undergraduate Marketing Conference (WUMC) is the country’s premier undergraduate educational marketing conference. The conference aims to bring together industry trailblazers with college students from all over the nation in an effort to promote and conscientize on the role of marketing in the 21st century.
October 21, 2016
9AM – 10AM: Registration and Breakfast in JMHH 240
10AM – 11AM: R/GA in JMHH 250
11AM – 12PM: Uber in JMHH 245
12PM – 1PM: Lunch in MBA Cafe
1PM – 2PM: Diverse Professionals in Marketing in JMHH 250
2PM – 3PM: Dove Keynote in JMHH 245
3:30PM – 4:30PM: TBA in JMHH 250
5PM: Post-Conference Reception in William Street Common
Planning is bringing the future into the present so that you can do something about it now
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
By definition, remarkable things get remarked upon.