MUSE, presents its annual WUMC, the Wharton Undergraduate Marketing Conference. The 2018 Wharton Undergraduate Marketing Conference, titled “Capturing Change,” is a day-long conference featuring a case competition, keynote speakers, an industry panel, a networking lunch, and a post-conference reception. WUMC will give you a unique opportunity to connect with representatives from leading companies and meet accomplished peers.

WUMC 2018 kicks off with a case competition hosted by APT (Applied Predictive Technologies). Winning teams will be announced at the post-conference reception.

What is WUMC?

The Wharton Undergraduate Marketing Conference (WUMC) is the country’s premier undergraduate educational marketing conference. The conference aims to bring together industry trailblazers with college students from all over the nation in an effort to promote and conscientize on the role of marketing in the 21st century.

February 9th, 2018

9AM – 10AM: Registration and Case Competition Presentations in F50

10AM – 11AM: Google Keynote in JMHH F95

11AM – 12:30PM: Industry Panel in JMHH F85

12:30PM – 1:30PM: Networking Lunch in Forum

1:30PM – 2:30PM: Nickelodeon Keynote in JMHH F95

2:30PM – 3:30PM: Wells Fargo Keynote in JMHH F95

3:30PM – 5PM: Post-Conference Reception


Case Competition


Planning is bringing the future into the present so that you can do something about it now

Alan Lakein

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Michael Porter

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Dave Trott

By definition, remarkable things get remarked upon.

Seth Godin

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