MUSE, presents its annual WUMC, the Wharton Undergraduate Marketing Conference. The 2019 Wharton Undergraduate Marketing Conference, titled “The Data Revolution,” is a day-long conference featuring a case competition, keynote speakers, an industry panel, a networking lunch, and a post-conference reception. WUMC will give you a unique opportunity to connect with representatives from leading companies and meet accomplished peers.

What is WUMC?

The Wharton Undergraduate Marketing Conference (WUMC) is the country’s premier undergraduate educational marketing conference. The conference aims to bring together industry trailblazers with college students from all over the nation in an effort to promote and conscientize on the role of marketing in the 21st century.

March 29, 2019

9:15 AM – 9:45 AM: Check In

10 AM – 11 AM: Keynote speaker

11:30 AM – 12:30 PM: Career Panel

12:30PM – 1:30PM: Networking Lunch

1:30 PM – 2:30 PM: Keynote speaker

2:30 PM – 3:30 PM: Keynote speaker

3:30 PM – 4:15 PM: Closing Reception



Case Competition


Planning is bringing the future into the present so that you can do something about it now

Alan Lakein

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.

Michael Porter

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Dave Trott

By definition, remarkable things get remarked upon.

Seth Godin

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