• MARC2014

    The Marketing, Advertising, and Retailing Conference hosted over one hundred attendees from Penn and visiting schools. Highlights included the keynote from Target VP of Category Marketing and Bullseye Brand Management, Katie Erickson and the career fair, which featured a dozen companies including Target, Macy’s, and Dick’s Sporting Goods. MARC is a collaboration between MUSE and …

  • Committee Applications

    Interested in joining a MUSE Committee this spring? The Promotions & Web, Membership, Community Service, WUMC, and Finance Committees are all accepting applications! Click on Opportunities > Get Involved to find out more.

  • WUMC

    The modern marketer is much different than the marketer that existed just a few short years ago. There are more channels to leverage, more data to drive decisions, and new technologies to use. Companies are increasingly looking at our generation to master all of the tools at our disposal to help drive the next wave …

  • Brand Management 101

    On November 7, 2012, MUSE hosted representatives from Mondelēz International to give Penn students a taste of the field of brand management. Jimmy Wu, Senior Brand Manager of Triscuit and a Penn graduate, started off the presentation with some background information on Mondelēz International. Mondelēz International, formerly known as Kraft Foods Inc., is a $36 …