• Committee Applications

    Interested in joining a MUSE Committee this fall? All committees except WUMC and Social Impact are accepting applications! Click on Opportunities > Get Involved to find out more.

  • WUMC

    In today’s increasingly crowded marketplaces, companies must do a lot to identify customers in order for customers to identify with their brands. From omnichannel marketing to the personalization of brands through social media, companies carefully tailor their marketing and structure their image. The case studies, lessons, and stories that will be shared at WUMC 2014 …

  • MARC2014

    The Marketing, Advertising, and Retailing Conference hosted over one hundred attendees from Penn and visiting schools. Highlights included the keynote from Target VP of Category Marketing and Bullseye Brand Management, Katie Erickson and the career fair, which featured a dozen companies including Target, Macy’s, and Dick’s Sporting Goods. MARC is a collaboration between MUSE and …

  • Brand Management 101

    On November 7, 2012, MUSE hosted representatives from Mondelēz International to give Penn students a taste of the field of brand management. Jimmy Wu, Senior Brand Manager of Triscuit and a Penn graduate, started off the presentation with some background information on Mondelēz International. Mondelēz International, formerly known as Kraft Foods Inc., is a $36 …