On April 3, Fran Kelly discussed why great campaigns work, with examples from his own work with Progressive, OceanSpray, Volvo, and more. Fran Kelly received his MBA from Harvard Business School and has since had a 30 year career in advertising. His Volkswagen “Drivers Wanted” campaign was awarded AMA’s most admired campaign of the 20th …
Whether it be for a marketing presentation, a club event flyer, or your own personal resume website, learning tools like Photoshop and HTML/CSS can go a long way in advancing your career and creative aspirations. That’s why as part of our newly launched MUSEshops, we held workshops aimed for true beginners on Photoshop and HTML/CSS. …
On March 22-24, 2012, the MUSE board members and case team flew to New Orleans for the American Marketing Association’s annual International Collegiate Conference. As with previous years, MUSE was awarded the Gold Chapter status, making it among the top five AMA chapters in the country. MUSE also received various awards in its efforts to …
The MUSE team, which consists of Ann Dang, Jeanette Sha, Shaun Libou, and Diane Wang, won first place at The Marketing Summit at Wake Forest University on February 16-18th, 2012, receiving $10,000. Six competing teams from around the US were given 36 hours to prepare a creative, strategic solution addressing pressing issues currently faced by …