MUSE has several committees that focus on visual work — from creating infographics for MUSE’s events and promotional material for clients to web design for local businesses and app development. See some of the work from Creative, Digital, and Innovation below!

CREATIVE

Creative by MUSE pitches and produces promotional material for real-world clients. We design visual promotional content such as logos to brand identity guides. Members of Creative by MUSE are involved in utilizing digital art, brand strategy, research, and client relations. Designated groups work with different clients, and create deliverables on a routine basis under a project leader. Creative by MUSE will take on for-profit and pro-bono projects throughout the semester.

DIGITAL

Digital, previously PromoWeb (Promotions + Web), is the digital marketing and data analytics hub of MUSE. The Digital committee works to improve the usability of the MUSE website and to promote the role of the digital space in marketing through hands-on client projects. Members gain experience in marketing strategy, the Adobe Creative Suite, web design, photography, and social media/website management.

INNOVATION

Innovation is the experimental branch of MUSE. We conduct self-directed projects at the intersection of art, technology, and business. We aim to design and implement non-conventional marketing tactics, hence the name “innovation”.