CASE TEAM

The MUSE Case Team works on a year-long, nation-wide marketing case competition, building comprehensive business solutions from the ground up, from market research to strategy to the ultimate execution of tactics. Members on the team learn a wide range of skills, from conducting interviews, data analysis, business marketing, and graphic design. The team works with a range of clients, from Wall Street Journal to eBay to create innovative and strategic marketing solutions. Case Team has consistently placed top 3 in the national competition in New Orleans.

 PAST EVENTS AND NEWS

American Marketing Association CASE COMPETITION 2ND PLACE

APRIL 2021

MUSE Case Team, consisting of Amber Wang, Joey Panganiban, Sydney Teh, Edward Wu, Amy Zhou, Sid Jaiswal, Eileen Deng, Divya Ramurthy, William Cheng, and Michelle Cao, won 2nd place at the AMA Case Competition where they presented their proposal on how PODS could better increase awareness and adoption among Millennial and Gen Z consumers! This competition is a national competition that had 42 submissions from universities across the United States, and through their thorough market research analyses and comprehensive marketing tactics that encompassed raising awareness of the PODS brand, converting the aware audience into customers, and retaining those customers, they were able to come out on top!