Welcome To Muse marketing

MUSE is the student-run, premier marketing organization at the Wharton School and the University of Pennsylvania

ABOUT US

Founded in 2006, MUSE (the Marketing Undergraduate Student Establishment) is Penn’s premier marketing club, one of its largest student organizations, and a 2025 International Platinum Chapter of the American Marketing Association. As a student-run organization, MUSE fosters a collaborative community for those passionate about marketing, strategy, and creativity. Our members gain hands-on experience through client consulting projects, campus-wide conferences, and interactive events that connect them to industry professionals and alumni. With a 1,500-person listserv and engagement across thousands of Penn students, MUSE continues to provide unparalleled opportunities to learn, grow, and lead.

Our Values

PROFESSIONAL

To pursue our mission of providing professional marketing experience to the student body

Collaborative

To build a strong community of talented and creative people who are interested in marketing

PASSIONATE

To explore our inner passion for marketing and learn from one another

Our Achievements

AMA Platinum Chapter of the Year

2018-2019, 2020-2021, 2022-2023, 2024-2025

Wharton Best Large Club

2018

AMA Platinum Circle

2018-2019, 2020-2021, 2022-2023, 2024-2025

Wharton Council Most Collaborative Event

2018, 2022

AMA Case Competition

2022 2nd Place, 2023 2nd place, 2024 1st place, 2025 3rd place, 2026 3rd place

31

AWARDS WON

9

COMMITTEES

250+

COMMITTEE MEMBERS

2

MAJOR CONFERENCES

AFFILIATION WITH THE AMA

MUSE is the American Marketing Association’s chapter here at the University of Pennsylvania. The AMA Collegiate Chapters Council and Collegiate Chapters Division offers our chapters and members numerous opportunities for professional development. As a proud AMA Chapter and 2025 AMA International Platinum Chapter of the Year, MUSE takes part in the AMA’s International Collegiate Conference every year and leverages this network to connect with more than 300 collegiate and professional chapters across North America.