CASE TEAM

The MUSE Case Team works on a year-long, nation-wide marketing case competition, building comprehensive business solutions from the ground up, from market research to strategy to the ultimate execution of tactics. Members on the team learn a wide range of skills, from conducting interviews, data analysis, business marketing, and graphic design. The team works with a range of clients, from Wall Street Journal to eBay to create innovative and strategic marketing solutions. Case Team has consistently placed top 3 in the national competition in New Orleans.

Meet the Team

VP of Case Team

June wang

June is a junior studying Psychology and Economics. She joined MUSE’s Case Team her freshman fall because she wanted to both practice comprehensive business recommendation development and join a nurturing community. She has luckily found just that. At Penn, she is also a part of WUCC, SFCU, and Coffee Club. As an avid restaurant hopper and hiker, she is more than happy to share recommendations for Philly eats and strolls.

VP of Case Team

Isabella Zheng

Isabella is a junior from Australia studying Economics and Communication in the College. She joined MUSE her freshman fall and found an incredibly welcoming, passionate, and close-knit community that inspires growth and creativity. In her free time, she enjoys exploring food places around Philly, playing badminton, and learning to cook new foods.

Committee Members

Sydney Teh, Amy Zhou, Maya Jain, Joey Huang, Hansie Wang, Jessica Kim, Michael Li, Jonathan Wu, Michelle Zhang, Claire Cao

PAST EVENTS AND NEWS

American Marketing Association CASE COMPETITION 2ND PLACE

APRIL 2021

MUSE Case Team, consisting of Amber Wang, Joey Panganiban, Sydney Teh, Edward Wu, Amy Zhou, Sid Jaiswal, Eileen Deng, Divya Ramurthy, William Cheng, and Michelle Cao, won 2nd place at the AMA Case Competition where they presented their proposal on how PODS could better increase awareness and adoption among Millennial and Gen Z consumers! This competition is a national competition that had 42 submissions from universities across the United States, and through their thorough market research analyses and comprehensive marketing tactics that encompassed raising awareness of the PODS brand, converting the aware audience into customers, and retaining those customers, they were able to come out on top!

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